The U.S.-Mexico-Canada Agreement (USMCA, T-MEC in Mexico or CUSMA in Canada) recognizes the fundamental role of small and medium-sized enterprises (SMEs) in the North American economies, and seeks to promote increased trade and entrepreneurship by women-owned small businesses.
- Learn from U.S., Mexican and Canadian small businesses, small business counselors, and government experts about tools and strategies that have helped women-owned SMEs grow their businesses and increase sales in North America. Introductions by:
- United States: Christina Sevilla, Deputy Assistant U.S. Trade Representative for Small Business
- Canada: Ana Renart, Director General, North American Trade Policy Bureau, Global Affairs Canada
- Mexico: Ana Bárbara Mungaray, Head of the Productive Development Unit, Ministry of Economy
- Hear from women-owned small businesses from each country on how they grew within North America and the resources that helped them grow. Panelists will also discuss how they have incorporated USMCA into their operations. Panel of Women-Owned Businesses in North America:
- Moderator: Joanne D. Photiades, Manager, National Partnerships, Business Development Bank of Canada
- Mexico: Paloma Cuevas Benítez, CEO, Becea Technology
- United States: Shawn Jarosz, President, Trade Moves LLC
- Canada: Kelli Saunders, President, Morai Logistics
- SME Counsellors Network Pilot Program in a discussion of strategies to assist women grow their businesses within North America, including by using USMCA. Overview of Private Sector & SME Counselor Resources for Women-Owned Businesses:
- Moderator: Dulce Zahniser, Senior International Trade Specialist, George Mason University Small Business Development Center, Virginia
- Canada: Susan Baka, Vice President, International, Organization of Women in International Trade-Toronto
- Mexico: Guillermo Bernal, National Director for External Relations, American Chamber of Commerce of Mexico
- United States: Wendy Baumann, President, Wisconsin Women’s Business Initiative Corporation
- See presentations from each government on recommended steps for women interested in starting or expanding trade within North America. Where to Go Next: Government Resources:
- Moderator: Ana Bárbara Mungaray, Head of the Productive Development Unit, Ministry of Economy
- Canada: Geneviève Gougeon, Deputy Director or Ariana Makris, Trade Commissioner, Inclusive Trade Promotion, Trade Commissioner Service Engagement Division, Global Affairs Canada
- United States: Meredith Bond, Director, U.S. Commercial Service – Omaha, International Trade Administration, U.S. Department of Commerce
- Mexico: Pablo Amabile, Ministry of Economy
Participants can join this free virtual event via computer streaming or via phone. U.S., Mexico and Canada local access numbers are available.
Explore more resources to help you trade across North America provided by the U.S. Small Business Administration, https://www.sba.gov/tradetools the International Trade Administration, trade.gov/usmca; Mexico’s T-MEC website and Canada’s CUSMA website.
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