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Strategies for Cross-Border eCommerce Success in China

July 29, 2021 @ 1:00 pm - 2:00 pm


The U.S. Commercial Service/Portland, OR and the Health Products Association-China present this one-hour webinar focusing on cross-border e-Commerce sales to China of nutritional supplements, processed foods/beverages and cosmetics/personal care products.

Topics Covered:
1) Activating your brand prior to Market Entry
2) Use of Social Media and Live-Streaming
3) Developing an Integrated Strategy for eCommerce Success in China
4) Registration and Approval of Nutritional Supplements to expand into
traditional retail commerce in China

Established in July 2010, Health Products Association – China (HPA-China) is a U.S. non-profit 501(c6) organization dedicated to the overall natural health products industry including dietary supplements, nutritional ingredients, organic foods, natural cosmetics, sports nutrition, probiotics, omega fatty acids and traditional herbal products. The association’s primary focus is the continued development of China’s dietary supplement and overall natural health product industry. The association works closely with both government and industry to achieve its objective. HPA-China differs from other associations as it offers it members business related services to help them succeed in one of the most challenging markets in the world.


July 29, 2021
1:00 pm - 2:00 pm


US Commercial Service
Health Products Association