Over the last year, U.S. and international trade shows have seen unprecedented changes. With a near global shift from in-person trade shows to virtual programs, US companies have needed to quickly pivot their international marketing strategies and learn how to most effectively showcase their company’s unique value proposition at virtual trade programs.

This webinar, offered by the US Commercial Service and Reed Exhibitions, will explore virtual trade show strategies and best practices to enhance US companies’ experiences at these programs. Participants will hear about successful virtual trade programs serving as the model for the future of the trade show industry. Companies will also learn how to increase the return on investment for their participation in virtual trade shows.

Event Information

With a near global shift from in-person trade shows to virtual programs, US companies have needed to quickly pivot their international marketing strategies and
learn how to most effectively showcase their company’s unique value proposition at virtual trade programs.
Participants in this webinar, offered by the US Commercial Service and Reed Exhibitions, will hear about successful virtual trade programs
Companies will also learn how to increase the return on investment for their participation in virtual trade shows.