The U.S. Commercial Service is hosting this program and the event will be held virtually Wednesday, June 2, 2021. Selected participants will be given an opportunity to share a virtual presentation of their Fire Safety & Rescue products to Colombian buyers, distributors and fire department procurement officials. Only six (6) participants will be showcased from those Fire Safety & Rescue products that express interest. The selected companies will present their products to buyers, distributors and fire department procurement officials through a live Internet-Conference Call connection from their office or home.

The cost to participate is $300, which is a fraction of the cost of traveling to Colombia to introduce your product or service.

Why Colombia?
Are you interested in an excellent opportunity to promote your Fire Safety & Rescue Products to buyers, distributors and fire department procurement officials in Colombia?

Why Colombia?

Colombia is the fourth largest economy in Latin America and has the third-largest population, with approximately 50 million inhabitants. An improved security environment and steady economic growth prior to the COVID-19 pandemic made Colombia one of Latin America’s more attractive destinations for exports and investment. The United States is Colombia’s number one trading partner in terms of exports and imports. This is in part due to the 2012 Trade Promotion Agreement, under which over 80% of U.S. exports enter Colombia duty free.

Colombia’s fire and rescue industry is a market with high growth opportunities for U.S. exports. Colombia imported USD $12.6 million in fire and rescue equipment in 2020, with $3.8 million imported from the U.S., representing a 30% market share. One reason for future market growth is the recent regulation that stipulates all new buildings in Colombia must have mechanisms installed to prevent the spread of fire. Fire protection equipment is closely linked to the dynamism of the construction, industrial, commercial, and hotel infrastructure sectors. Despite the pandemic related recession, these sectors continue to be an important engine of Colombia’s economy. Additionally, Colombia has experienced an increase in forest fires (more than 5,000 in 2019, and 800 up to March of 2020) which demands the use of fire and rescue equipment. Furthermore, Colombia does not have a strong local manufacturing market in this industry and depends on imports of relevant technology and equipment.

To register your interest, please email Anthony.Sargis@trade.gov