The webinar begins with a discussion of why companies should create a formal plan for entering or expanding into foreign markets, then addresses critical steps in the planning process and mistakes to avoid. It then dives into the components of an international business plan, some familiar to business advisors and domestic clients, and some unique to international trade, such as: Product/service selection and modification, Market selection, Research tools to assess foreign markets, Finding overseas customers, partners and resources, Cultural concerns, Legal and regulatory issues, Risk mitigation, Logistics, Pricing, Intellectual property issues, and the financial analysis that must accompany an international expansion.

Finally, the speakers share resources that will enable advisors and businesses to find and utilize actionable data to determine their best foreign market(s). International trade is a robust ecosystem, and exporters have an array of tools and resources at their command to get ready to face the world. The International Business Plan is the first step.