In a more competitive and volatile higher education sector, U.S. universities and higher education institutes are facing new challenges to Chinese international student recruitment. But some U.S. educators are looking forward to future growth thanks to long view planning targeting the critical Chinese student demographic.

We talk to U.S. educators about the game-changing strategies that are helping attract and retain Chinese international students. Dennis Sullivan from Indiana University-Purdue University and Margie Tanner from The University of Tulsa talk with Sinorbis on the trends and tactics making waves in recruitment. In this webinar, our panel discusses:
• The latest data and research on the changing needs and preferences of Chinese international students.
• The opportunities and challenges facing U.S. educators looking to recruit more Chinese students.
• How to leverage an omnichannel approach to better reach Chinese students.
• What has worked – and what hasn’t – in the new recruitment landscape

Can’t attend the webinar? You should still register — all registrants will receive a recording of the webinar and a copy of the presentation.

This webinar was made possible in part by the financial support of Sinorbis. I understand that by registering for this webinar, my registration information will be shared with Inside Higher Ed and the sponsor for marketing purposes.

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Speakers:

Dennis Sullivan
– Assistant Director of International Admissions @Indiana University–Purdue University Indianapolis (IUPUI)
– Dennis Sullivan serves as Assistant Director of International Admissions at Indiana University–Purdue University Indianapolis (IUPUI). His role focuses on international student recruitment and marketing for the entire university. He previously worked at the Study Abroad Foundation where he advised and counseled hundreds of students from China to study in 11 different countries. He earned his Master’s Degree in International Humanitarian Action after living and conducting research in Germany, the Netherlands, Indonesia and Japan. He earned his Bachelor’s Degree in Organizational Communications in the United States and is a co-founder of Study Indiana, a consortium of universities in the state to promote Indiana as an international education destination.

Margie Tanner
– Admission Counselor @The University of Tulsa
– Margie Tanner is the sole admission counselor for international undergraduate applicants at The University of Tulsa. Prior to this position, Margie worked at InitialView in Beijing, China as an interviewer for international applicants to US colleges and universities. Margie spent a cumulative 5 years in China as a student, and earned her Master of Arts in International Studies from the Hopkins-Nanjing Center for Chinese and American Studies from Johns Hopkins University and Nanjing University. She is a member of NAFSA: Association of International Educators and the Great Plains Association of College Admission Counseling.

Desmond Kohn
– Head of Partnerships @Sinorbis
– As Head of Partnerships at Sinorbis, Des works closely with partners and clients to understand the strategic role China plays in their business and define a digital marketing approach to meet their goals. Des is passionate about helping businesses to create a digital marketing presence in China that is built on solid foundations, so they can reach their full growth potential in this difficult market. Since joining Sinorbis, he has worked with partners and clients across APAC, EMEA and North America. With a background in programmatic and digital advertising, Des has a deep knowledge of digital marketing in both the western and Chinese digital ecosystem. He holds a Bachelor of Commerce (Marketing) and Bachelor of Arts (Advanced Chinese Studies) from The University of New South Wales.